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July 22, 2008



This is just amazing when you consider how nasty Pepsi and Coke treat their vendors in the US about brand loyalty. If you are a vendor or licensed merchant for Pepsi you are pretty much contractually required never to wear red or think about anything that can be remotely related to a Coke product. Pepsi going red for China is a huge violation of their corporate policy and really emphasizes how eager they are to make a buck off of China. This is literally a case of Pepsi making themselves a painted whore.

BTW, when did China become Japan? That ad just struck me as exceedingly Japanese.

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