There are two main criticisms of the McCain campaign right now. They both follow the premise that McCain will win only if uses the next 98 days to espouse a unified, coherent message that simultaneously lifts McCain above Obama while highlighting Obama's profound inexperience. One line holds that McCain is too reactive and angry, that his campaign's contempt for Obama manfiests itself too obviously, and that McCain seems small. The other is that there is nothing in McCain's portfolio right now that reminds voters of the guy who capitivated millions in 2000. [...] Put Obama aside. Why is McCain running? What are his first principles? And why can't he articulate them?